We hold these truths to be self-evident:

• That business development & delivery are equally important Contributors to Revenue and have certain rights and responsibilities;

• That among these are Cooperation, Communication and Collaboration in the pursuit of Revenue; and

• That business development and deliveries Coordinated in action can create easier and better quality sales cycles that foster explosive revenue growth.

In order to form a more functional Revenue organization, we hereby declare and decree that Business Development and Delivery will unite to:
 

• Go beyond the Sales Cycle and focus on the complete Revenue Cycle
   

• Respect the different strengths that each function brings to the organization
   

• Communicate regularly and develop trust
   

• Create a common definition for lead stages and a “sales ready lead”

• Nurture relationships with prospects regardless of timing to buy
   

• Provide timely information on lead quality
   

• Interact with prospects in an intelligent way that respects the communications they’ve already received and the interests they’ve demonstrated